Dynamic Commercial Real Estate Marketing Strategies
The typical commercial broker follows the “Photo Not Available” marketing strategy.
Step 1: Get Listing Agreement Signed
Step 2: Install a Sign
Step 3: Hope the Phone Rings
It is difficult to even call this a marketing strategy. If these brokers were football coaches, they would probably tell their quarterbacks to throw Hail Mary’s until they scored a touchdown. The very fact that they didn’t even take a photo of the property explains a lot about how they operate their business.
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